Why Memberships Matter: A Grateful Reflection

Recently, a client asked me before class, “How many people does it take to make a class worthwhile?”

My response wasn’t a number. I simply said, “What truly matters to a yoga studio is our members.”

So, why do memberships matter?
As a studio, we are committed year-round to offering the classes you love, with a team of dedicated instructors and a peaceful, nurturing space where your practice can flourish. While we deeply appreciate drop-in visitors, class pass purchases, and those who join us for workshops, it’s our loyal members who truly sustain us.

Yoga is most transformative when practiced regularly, and memberships not only support the studio but also encourage that essential consistency in your practice. In return, our members help create a vibrant community—one that lifts each other up and embodies the true spirit of yoga.

Just like any household, our studio has ongoing financial commitments. From monthly expenses like utilities, software, and music, to seasonal and semi-annual costs like lawn care and taxes, we must maintain the foundation that keeps our doors open. Whether we have one client or ten in a class, we pay our instructors because their presence ensures the quality and consistency of every offering.

Knowing we have the steady support of memberships allows us to keep improving your experience, whether it’s enhancing our space, adding more class options, or investing in new ways to support your wellness journey.

Why do we offer 3-month and 12-month memberships?
Since we’re dedicated to providing you with an exceptional experience year-round, we ask for the same commitment from our members. For our seasonal clients who are with us for part of the year, the 3-month membership is perfect. Our 12-month memberships offer the greatest value, while class passes cater to those with more variable schedules. Drop-in rates are priced at a premium for convenience, but membership is the most rewarding way to stay connected and experience the full benefits of yoga.

We are endlessly grateful for each of our members. Your commitment not only supports our studio but also helps us grow stronger as a community. Together, we’re creating something more than just a place to practice—we’re building a space for healing, connection, and transformation. Thank you for being part of it.

—Allie Brawley